If you have already started or starting a new Amazon FBA business, then having the right tools is very important. Both Helium 10 and Viral Launch are top-rated softwares for the Amazon FBA businesses. But there are some differences between these tools. They share some overlapping capabilities, each platform also brings unique strengths to the table.
This detailed comparison of Helium 10 vs Viral Launch will help you decide which one suits your business goals best, by comparing their pricing, features, review ratings, accuracy, user experience, and more — all with a data-driven, unbiased perspective.
Helium 10 vs Viral Launch
Now let’s check in detail and compare both the tools in all areas. So that you can choose the best one.
Helium 10 vs Viral Launch: Which Tool is Popular?
| Metric | Viral Launch | Helium 10 |
|---|---|---|
| Trusted Brands & Sellers | 300,000+ brands, 11K+ top sellers | 1–2 million active users globally |
Helium 10 is one of the most widely used Amazon seller tools globally. Trusted by sellers across the U.S., Europe, Asia, and beyond, it supports millions of users with its comprehensive features. Compared to Viral Launch, Helium 10 enjoys broader international adoption and stronger community recognition.
Viral Launch or Helium 10: Which tool is cheaper?
When it comes to pricing, both Helium 10 and Viral Launch offer tiered subscription plans, but their structures and value propositions differ notably.
Viral Launch Pricing (with Discount)
Note: Using the coupon code VIRALONN, You get 30% off on monthly and 40% off on annual plans.
| Plan | Monthly Price | Price with 30% Off Coupon (VIRALONN) | Annual Price | Price with 40% Off Coupon (VIRALONN) |
|---|---|---|---|---|
| Essentials | $48.3 | $690/year | $414/year | |
| Pro | $69.3 | $990/year | $594/year | |
| Pro Plus Ads | $139.3 | $2,388/year | $1,432/year |
- Viral Launch does not offer a free plan.
- Chrome Extension is not free unless bundled in a paid plan. Separately, it costs $21/month.
Also read: Verified Viral Launch Coupon Code – Exclusive 40% OFF
Helium 10 Pricing (with Discount)
Note: Using the coupon code MRONN10 and get 10% off & MRONN6M20 for 20% off.
| Plan | Monthly Price | With 10% Off (MRONN10) | With 20% Off (First 6 Months – MRONN6M20) | Annual Price |
|---|---|---|---|---|
| Starter | $35.1 | $29 | $348/year | |
| Platinum | $90 | $79 | $948/year | |
| Diamond | $252 | $229 | $2,748/year |
Also read: Helium 10 Coupon Code 2024 – Upto 50% OFF
- Helium 10 Chrome Extension is included even in the free plan.
Helium 10 offers a free plan, allowing new users to test core tools like product research and listing optimization at no cost. However, this free plan is best suited for exploration and not for running a full-scale Amazon FBA business due to feature limitations.
When comparing Helium 10 and Viral Launch, pricing is an essential factor—but it’s equally important to evaluate what features you’re getting at each price point. Rather than just looking at numbers, it’s about identifying what fits your Amazon business needs and budget.
Final Thoughts on Pricing
When comparing the two tools strictly by price, Helium 10 and Viral Launch are relatively close, after coupons are applied. But the real value lies in what you need: Do you want unlimited product research and keyword research? Viral Launch could be your choice. Want to connect and integrate your TikTok profits then Helium 10 might be your choice.
It also boils down to the features offered by tools at what price. So, check our further sections to check the differences in the features.
Free Trial Comparison: Viral Launch vs Helium 10
It’s crucial to understand what you’re getting before committing to a paid plan. Here’s how Viral Launch and Helium 10 differ in their trial offerings:
Viral Launch – 14-Day Risk-Free Trial
Viral Launch offers a true 14-day free trial. Depending on your needs, you can test drive any of their three subscription tiers:
- Essentials Plan
- Pro Plan
- Pro Plus Ads Plan
Additional Trial Info:
- Duration: 14 days
- Access: Full feature access based on chosen plan tier
- Credit Card Required: Yes
- No charges if cancelled before trial ends
- Easy cancellation anytime within the trial
Helium 10 – Forever Free Plan
Unlike Viral Launch, Helium 10 doesn’t offer a time-limited free trial. Instead, it provides a forever free plan with limited access to some of its core tools:
- Product Research (e.g., Xray tool with limited uses)
- Keyword Research (access to tools like Cerebro and Magnet with limits)
- Listing Optimization (limited use of tools like Frankenstein and Scribbles)
Additional Info:
- Duration: Unlimited (forever free)
- No credit card required
- Usage Limits: Feature limitations apply until you upgrade
- No trial countdown pressure – explore at your own pace
Quick Comparison Table
| Feature | Viral Launch | Helium 10 |
|---|---|---|
| Trial Type | Time-limited free trial | Forever free plan |
| Trial Duration | 14 days | Unlimited |
| Full Feature Access | Yes (based on selected plan) | Limited |
| Credit Card Required | Yes | No |
| Cancellation | Anytime during the trial | Not applicable |
| Ideal For | Serious testers, ready to scale | Beginners exploring slowly |
Bottom Line:
- If you want to test all premium features and experience the tool’s full potential before committing, Viral Launch is your best bet with its 14-day full access trial.
- If you’re still exploring and want a no-commitment experience, Helium 10’s forever free plan lets you use essential tools with usage limits and upgrade whenever you’re ready.
Product Research Difference: Viral Launch vs Helium 10
When it comes to product research, both Helium 10 and Viral Launch are powerful, data-driven tools, but they are different approaches. This can impact your workflow.
Helium 10’s offers Black Box, Xray for Amazon & Walmart product research, making sellers target multiple marketplaces. Its interface holds detailed insights right on a single screen, from price and ASIN details to seller country, reviews, and revenue, without redirecting between pages. You can even hover over on product to instantly view brand info, seller details, FBA fees, ratings, and variations.
Viral Launch’s Product Discovery, on the other hand, focuses exclusively on Amazon sellers. While it offers equally comprehensive metrics, you often need to click into another page to view in-depth product details. This can slightly slow down the research process compared to Helium 10’s hover-and-view design.
In my tests, when applying identical filters, both tools returned almost the same product results (around a 3% difference), so the core data accuracy is similar. The main difference is UI convenience and filter variety, which might make one tool feel “faster” for your style of research. Also, in the Helium 10 starter plan, you can do product research for limited searches, while in Viral Launch, you can do unlimited searches.
Filter Comparison: Helium 10 Black Box vs. Viral Launch Product Discovery
While filtering in Helium 10 and Viral Launch, I saw these filters differ.
| Filter Type | Common to Both | Helium 10 Only | Viral Launch Only |
|---|---|---|---|
| Product Metrics | Categories & sub-categories, Price (min/max), Monthly revenue, Monthly sales, Review count, Sales YoY, Price change, Sales change, Fulfilment, Number of sellers, Sales-to-reviews ratio, Avg. review rating, Size tier/shipping size, Best sales month | Best Seller Rank (BSR), Weight, Exact brand search, Exact seller search, Exclude brands | Initial investment cost, Initial net profit, Average profit margin, Total net profit, Review change, Review rate, Sales pattern |
| Review Related | Review count, Review rating | Exact brand/seller targeting | Review change rate, Review accumulation speed |
| Fulfilment & Logistics | Fulfilment type (FBA, FBM, Amazon) | Shipping size exact match | Size tier (Amazon’s classification) |
✅ Summary:
- Helium 10 wins on marketplace coverage (Amazon + Walmart), in-screen detail visibility, and unique brand/seller filters.
- Viral Launch wins on profitability-focused metrics like initial investment, net profit, and profit margin.
- Data accuracy is comparable — use the numbers as a guide, but make real-world validation your final step.
Keyword Research: Helium 10 vs. Viral Launch
Keyword research is one of the most critical steps for Amazon sellers, and both Helium 10 and Viral Launch are very good tools, but the way they deliver results (and the limitations they have) are different.
Helium 10 offers two keyword tools:
- Cerebro – A reverse ASIN lookup tool that lets you see exactly which keywords your competitors are ranking for.
- Magnet – A keyword expansion tool that uncovers long-tail, niche, and even non-English terms that many sellers overlook.
Helium 10 works in all Amazon marketplaces worldwide and even supports Walmart keyword research, making it ideal for global sellers. However, it’s important to note that if you’re on the Starter Plan, keyword research is limited — meaning you can only run a certain number of searches within a month. Heavy users may find these limits restrictive.
Viral Launch, on the other hand, focuses exclusively on Amazon keyword research (primarily US-based) but offers a huge advantage for volume users: unlimited keyword searches on all plans. This can be a big win for sellers who need to test and refine keywords multiple times a day, except for keyword ranking.
Workflow & Interface
- Helium 10: All filters and results appear on the same page, making it easy to refine without navigating away. The extra insights, like word frequency analysis and top products for each keyword, help sellers understand context and competition quickly.
- Viral Launch: Separates filters and results into two different pages. While this makes the results table clean and distraction-free, it requires extra steps if you want to tweak your search.
Helium 10 vs. Viral Launch: Keyword Research at a Glance
| Feature | Helium 10 | Viral Launch |
|---|---|---|
| Core Tools | Cerebro (reverse ASIN), Magnet (keyword expansion) | Keyword Research tool |
| Search Limits | Limited per month Starter Plan | Unlimited on all plans |
| Filtering Options | Advanced filters & deep data | Basic filter set |
| UI Layout | Filters & results on one page | Filters and results on separate pages |
| Extra Insights | Word frequency, top products per keyword. | Straightforward keyword lists. |
✅ In short:
- Helium 10 – Best for global coverage, Walmart research, deep insights, and advanced filtering — but expect search limits if you’re on the Starter Plan.
- Viral Launch – Best if you want unlimited keyword searches with a simpler interface focused few Amazon marketplaces.
Comparison of Viral Launch & Helium 10 – Features Difference
| Feature / Capability | Helium 10 | Viral Launch | Notes / Takeaway (short) |
|---|---|---|---|
| Product research | Yes — Black Box (Amazon + Walmart) with a wide range of filters. But limited search count in basic tier plans. | Yes — Product Discovery / Market Intelligence. But limited search count. | Helium 10 supports Walmart as well; Viral Launch focuses on Amazon. Need to take note of the search count. |
| Keyword research & tracking | Yes — Cerebro + Magnet; available globally; search/use limits vary by plan. | Yes — Keyword Research / Keyword Manager; strong Amazon keyword metrics; Viral claims “unlimited searches” at some tiers. | Helium 10 shows daily/plan limits for Cerebro/Magnet; Viral Launch promotes high-volume/unlimited search capability. |
| Keyword insights & analytics | Yes – deep metrics, word frequency, competitor context. Limitations in the basic tier plan. | Yes — Opportunity / Priority / Relevancy scores, Market Intelligence analytics | Both provide advanced scoring; Helium10 emphasizes competitor reverse-ASIN context; Viral Launch emphasizes opportunity scores. |
| Keyword Tracker | You can unlock this feature by paying an extra $19. | You can unlock this feature in Pro and Pro Plus plans. | Helium 10 offers by charging extra, whereas Viral Launch offers in existing plans. |
| Listing optimization | Yes (Scribbles, Frankenstein, Listing Analyzer) — limits depend on plans. | Yes (Listing Analyzer/Builder available in higher tiers). | Helium 10 includes many listing tools across plans, but with usage caps at lower tiers; Viral Launch provides listing tools in Pro and above. |
| Advertising / PPC automation | Yes — Helium 10 Ads / Adtomic (AI PPC); advanced features on higher tiers or add-on | Yes — Pro Plus Ads includes PPC automation & ad analytics. (Kinetic PPC style) | Both offer PPC automation; Helium 10 centralizes Ads (Adtomic) as add-on/advanced feature; Viral Launch includes ad automation in Pro Plus. |
| Chrome extension | Extension available on free & paid plans | Yes — Market Intelligence / Chrome extension (subscription required for full access) | Helium 10 offers a free-level extension; Viral Launch’s Chrome extension ties into subscription for full data. |
| TikTok / social commerce support | Yes — TikTok Shop toolkit, influencer finder (Diamond plan) | No (primarily Amazon-focused) | Helium 10 has added TikTok Shop features on higher plans. |
| Reimbursements service | Available (Diamond plan or managed service) — Helium 10 charges fees (plan-dependent) | Offered as a separate service (not bundled in core plans) — Viral charges higher % (per your notes) | Reimbursement setup differs: Helium bundles in high tier; Viral offers a separate plan. (You provided the exact fee %.) |
| SEO | Available in higher-tier plans. | Available in higher-tier plans. | Both offer |
| Market coverage (platforms) | Amazon (all marketplaces) + Walmart (some tools) | Not all Amazon | Helium 10 offers all marketplaces, whereas Viral Launch has some limitations. |
| Global Data Insights | No | Yes | Reimbursement setup differs: Helium bundles in high tier; Viral offers a separate plan. (You provided the exact fee %.) |
| Learning & community resources | Extensive (Freedom Ticket course, webinars, Project X, blog, Elite community). Some are available only to Diamond plan users | Extensive (blog, The Seller’s Edge podcast, training content, Market Intelligence guides) | Both offer learning & community resources but Helium 10 offers exclusive training for only the Diamond plan where as Viral Launch offers all its resources to all its users. |
| Automated review requests | Yes | Yes | Viral Launch advertises generous/unlimited search in some areas, but has plan-based tracking limits (keywords, listings tracked). |
| Limits & usage caps | Yes — many tools have plan-based usage limits (Cerebro/Magnet/Xray uses/day, listing analyzer searches/month). | Sellers who want broad tooling, multi-marketplace coverage, deep filters, and listing tools (scaling brands). | If you need heavy daily querying, check plan limits carefully — Helium 10 explicitly publishes per-tool caps. |
| Who the tools favor (short) | Both offer PPC automation; Helium 10 centralizes Ads (Adtomic) as an add-on/advanced feature; Viral Launch includes ad automation in Pro Plus. | Sellers who want focused Amazon market intelligence, simple workflows, and built-in launch/PPC flows. | Choice depends on scope: multi-market or TikTok ambitions tilt to Helium 10; Amazon-only deep market insights tilt to Viral Launch. |
Key takeaways
- Marketplace coverage matters. If you’ll sell on Walmart or on TikTok Shop, Helium 10’s gives an advantage.
- Search limits vs. unlimited searches. Helium 10 imposes per-tool usage caps depending on plan (Cerebro/Magnet X uses/day); Viral Launch markets powerful/unlimited search capability for keyword/product lookups at certain tiers — good to confirm on the specific plan you’ll use.
- PPC automation is available on both platforms but packaged differently: Helium 10 (Adtomic / Helium 10 Ads) integrates with the suite and may be an add-on, while Viral Launch includes ad automation in its Pro Plus Ads tier. Compare cost and billing model before committing.
- UI & workflow preference is personal. Helium 10 tends to show richer on-page detail (hover, one-page filters + results); Viral Launch keeps a cleaner two-page filter → results flow. Functionally, they often return very similar candidate lists. Your comfort with either UI can speed or slow research.
Important reality check (must-read)
Both tools estimate sales, search volume, and keyword opportunity using Amazon data and proprietary models — none have 100% direct access to raw Amazon traffic. Amazon’s APIs impose rate limits and partial access, so sales/volume numbers are estimates and should be used as directional guides, not absolute guarantees. Always combine tool data with your own testing (small buys, ad tests, conversion tracking) before making major inventory or launch decisions.
Resources & Learning Support
Both Helium 10 and Viral Launch offer a wide range of tools and learning resources to support Amazon sellers in their selling journey. Here’s a side-by-side look at what each platform provides for beginner to advanced users.
Some of the important Helium 10 resources are in paid plans only, not for free.
| Viral Launch Resources | Helium 10 Resources |
|---|---|
| Viral Launch Blog | Helium 10 Blog |
| The Seller’s Edge Podcast | Serious Sellers Podcast |
| Knowledge Base | Helium 10 Academy |
| Chrome Extension (included in paid plans) | Helium 10 Chrome Extension |
| Tariff Calculator | Amazon Glossary |
| Amazon FBA Calculator | Guides and eBooks |
| Product Discovery In Action | Webinars & Live Training Sessions |
| How To Sell on Amazon E-Book | Freedom Ticket Course (included in paid plans) |
| How To Sell on Amazon Course | Project X Series |
| Amazon PPC Strategies | Helium 10 Elite (Exclusive mastermind group) |
| Listing Optimization Checklist | |
| Sell on Amazon Checklist | |
| Amazon Keyword Guide |
Both tools offer resources for Amazon sellers. But Helium 10 offers some courses in the Diamond plan exclusively. Whereas Viral Launch offers all the resources in the starter plan. The beginners can benefit as they choose Viral Launch starter plan and avail all resources.
Customer Rating Comparison
Before choosing a tool, it’s important to see what real users have to say. Here’s a quick comparison of Helium 10 and Viral Launch based on customer reviews from trusted platforms.
| Review Platform | Helium 10 | Viral Launch |
|---|---|---|
| Capterra | 4.2 | No reviews |
| G2 | 4.0 | 3.3 |
| TrustRadius | 8.4 / 10 | No reviews |
| Trustpilot | 2.9 | 4.7 |
| User Sentiment Summary | Highly praised for its all-in-one features and accuracy. Popular among both beginners and advanced sellers worldwide. | Appreciated for product research and launch tools. Some users feel it’s more suited for specific needs rather than a full-suite tool. |
Note: Ratings and review counts are approximate and can change over time. It’s always a good idea to check the latest on Trustpilot, G2, or Capterra for up-to-date user feedback.
Amazon Reimbursement Service Comparison (Helium 10 vs. Viral Launch)
| Feature / Platform | Helium 10 | Viral Launch |
|---|---|---|
| Availability in Paid Plans | Available only in Diamond plan | Not included in any paid subscription |
| Access Without Paid Plan | No | Yes – can sign up separately without a paid subscription |
| Fee Charged | 15% | 25% |
| Nature of Service | Part of the Diamond plan tools | Completely separate plan/service |
| Available only in the Diamond plan | Viral Launch Reimbursement Service |
Note: Amazon reimbursement is more useful for high-volume or large-scale sellers. Beginners may not benefit much from it.
Paying $252 every month for the Helium 10 Diamond plan and then adding an extra 15% fee on the reimbursement amount doesn’t seem like a smart choice—unless you’re already paying for the Diamond plan for many months. Subscribing to it solely for reimbursements just doesn’t make sense.
In my view, if you notice a good reimbursement amount in your account, opting for Viral Launch’s reimbursement plan could be a smarter move. Personally, I feel Viral Launch has the upper hand here.
My Personal Experience as an Amazon Seller
From my own journey in Amazon selling, I’ve realized that not everything you see in the data is the complete truth. Tools can give you numbers — search volumes, keyword rankings, product opportunities — but these are only part of the picture. In reality, the marketplace is constantly changing, and the actual sales or demand may differ from what the data suggests.
When I first started, I relied heavily on keyword data, thinking it was the ultimate guide to success. Over time, I learned that while keyword tools are useful, they’re not always 100% accurate. They should be treated as a direction, not a guarantee. Market trends, competition, and even Amazon’s own internal changes can impact results in ways the data doesn’t always capture.
This experience taught me to combine tool insights with real market observation, customer behavior tracking, and my own testing. Numbers guide you, but your experience and adaptability keep you ahead.
Final Thoughts
Choosing between Helium 10 and Viral Launch ultimately depends on your Amazon selling journey, budget, and specific needs. Both tools offer powerful features that can help sellers discover profitable products, track performance, and make data-driven decisions. Helium 10 shines with its extensive toolset and depth of functionality, while Viral Launch offers a simpler learning curve and valuable resources for all users.
From my own experience as an Amazon seller, I’ve learned that no tool—no matter how advanced—can replace consistent testing, adapting to market trends, and understanding your customers. Tools like Helium 10 and Viral Launch are just that—tools. They can guide you, but the real growth comes from how you use them. So, choose the one that best aligns with your selling style, and focus on execution.
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