Every year, nearly a million new sellers join Amazon. For existing sellers, that means growing competition. To stay ahead, you need reliable software to research products, track keywords, optimize listings, and manage PPC campaigns. In the Amazon selling tools, the two most popular tools are Viral Launch and Jungle Scout. But which one is the right fit for your business?
This detailed comparison of Viral Launch vs Jungle Scout blog will help you decide which one suits your business goals best, by comparing their pricing, features, review ratings, accuracy, user experience, and more — all with a data-driven, unbiased perspective.
Quick Comparison Viral Launch vs Jungle Scout
| Feature | Jungle Scout | Viral Launch |
|---|---|---|
| Product Research | Strong filters & supplier tracking | More accuracy in some tests, deeper profit data |
| Keyword Research | Limited searches by plan | Unlimited from all plans |
| Listing Optimization | Limited in lower plans | Unlimited across plans |
| Chrome Extension | Included (Starter & above) | Included only in paid plans or separately $21/mo |
| Supplier Database | Yes | No |
| PPC Automation | Available (Growth Accelerator + Brand Owner) | Available (Pro+ Ads plan) |
| Data Export | Not in Starter plan | Available in all plans |
| Product Tracking | Limited (by plan) | Unlimited |
| Sales Estimator | Yes (limits by plan) | Unlimited |
| Free Trial | Yes | No |
| Walmart Insights | No | No |
| TikTok Insights | No | No |
Overview of Jungle Scout & Viral Launch
What is Jungle Scout?
Jungle Scout is an all-in-one platform for Amazon sellers with a reputation for being user-friendly and strong in product research. The company supports sellers in 17 global marketplaces, serves over 500,000 users worldwide, and has been featured in Forbes, The New York Times, The Wall Street Journal, and more. It tracks 22 billion+ in Amazon revenue annually and monitors 1.8 billion data points per day.
What is Viral Launch?
Viral Launch is another powerful all-in-one solution for selling on Amazon, helps to simplify product research, evaluate product potential, calculate profits, and analyze market competition. It is trusted by 300,000+ brands, supports 3,000+ 7‑figure sellers and has driven over $34 billion in Amazon sales. Viral Launch is known for its data depth, offering advanced insights on profit margins, investment costs, and PPC performance. Their users see an average 4× ROAS in PPC campaigns.
Comparing both these tools, Jungle Scout is more popular than Viral Launch.
Viral Launch vs Jungle Scout: Pricing Comparison
When it comes to pricing, both Jungle Scout and Viral Launch offer tiered subscription plans, but their structures and value propositions differ notably.
Viral Launch Pricing (with Discount)
Note: Using the coupon code VIRALONN, You get 30% off on monthly and 40% off on annual plans.
| Plan | Monthly Price | Price with 30% Off Coupon (VIRALONN) | Annual Price | Price with 40% Off Coupon (VIRALONN) |
|---|---|---|---|---|
| Essentials | $69 | $48.3 | $690/year | $414/year |
| Pro | $99 | $69.3 | $990/year | $594/year |
| Pro Plus Ads | $199 | $139.3 | $2,388/year | $1,432/year |
- Chrome Extension is not free unless bundled in a paid plan. Separately, it costs $21/month.
Also read: Verified Viral Launch Coupon Code – Exclusive 40% OFF
Jungle Scout Pricing (with Discount)
| Plan | Monthly Price | Price after Discount | Annual Price | Price after Discount |
|---|---|---|---|---|
| Starter | $49 /mo | $49 /mo | $588 annually | $348 annually |
| Growth Accelerator | $79 /mo | $71 /mo | $948 annually | $588 annually |
| Brand Owner | $149 /mo | $149 /mo | $1788 annually | $1548 annually |
Verdict: After applying the coupons or offers to both the Viral Launch and Jungle Scout plans. Both cost you the same. So we need to check the features for each plan to decide which one to choose.
Also read: Up to 50% OFF Jungle Scout Discount Code.
Free Trial Comparison: Viral Launch vs Jungle Scout
In Viral Launch vs Jungle Scout, It’s crucial to understand what you’re getting before committing to a paid plan. Here’s how Viral Launch and Jungle Scout differ in their trial offerings:
Viral Launch – 14-Day Risk-Free Trial
Viral Launch offers a true 14-day free trial. Depending on your needs, you can test drive any of their three subscription tiers:
- Essentials Plan
- Pro Plan
- Pro Plus Ads Plan
Additional Trial Info:
- Duration: 14 days
- Access: Full feature access based on chosen plan tier
- Credit Card Required: Yes
- No charges if cancelled before trial ends
- Easy cancellation anytime within the trial
Jungle Scout Free Trial
JungleScout does not offer a free trial, but it offers a 7-day money-back guarantee on the standard jungle scout pricing plans. If you feel that the product isn’t the right fit within 7 days, they will give you a refund, without any questions asked. You can simply email to support@junglescout.com to speak to the support team.
If you are not satisfied then you can cancel the plan at any time. No credit card is required.
Verdict: Viral Launch offers a free trial, whereas Jungle Scout does not.
Also read: Helium 10 vs Viral Launch. Only Buy After Reading This.
Feature-by-Feature Comparison Viral Launch vs Jungle Scout
Product Research
Jungle Scout offers comprehensive filters like price, reviews, BSR, star rating, sales, revenue, and supplier database. Results appear on same page, making analysis straightforward. However, it doesn’t offer subcategory filters, which makes it tough sometimes if you’re looking into a micro niche.
Viral Launch offers more detailed metrics such as monthly revenue, profit margin, review change, investment cost, YoY sales, and sales patterns. Results and filters are separated into tabs. In small tests, Viral Launch showed slightly more accurate results, but Jungle Scout’s interface is simpler and includes opportunity scores for every product.
Verdict: Jungle Scout is easier for quick research. Viral Launch provides deeper profitability insights.
Keyword Research
Jungle Scout Starter plan allows
- 50 keyword searches/month,
- Growth Accelerator = 250,
- Brand Owner + CI plan = unlimited.
- Historical keyword data limited offers only 1 month in Starter.
- Export data not available in Starter plan.
Viral Launch
- Unlimited searches across all plans.
- Historical keyword data up to 1 year is included from the base plan.
- Export is available from all plans.
Verdict: Viral Launch wins for keyword research — unlimited searches, longer history, and export access at every level.
Listing Optimization
Jungle Scout offers advanced SEO and listing optimization only in Brand Owner plan. Limited optimization in Growth Accelerator.
Viral Launch offers unlimited listing optimization in all plans, plus detailed checklists and guides.
Verdict: Viral Launch is more generous — better for ongoing SEO work.
PPC & Ads
Both tools offer PPC automation — but only in higher plans. Viral Launch integrates PPC in the Pro Plus Ads plan, while Jungle Scout includes it in Growth Accelerator and Brand Owner plan.
Supplier Database
- Jungle Scout offers supplier database.
- Viral Launch does not provide supplier database.
Verdict: Jungle Scout is better if supplier sourcing is important.
Product Tracking
- Jungle Scout: Product tracking limited by plan.
- Viral Launch: Unlimited product tracking across plans.
Verdict: Viral Launch is more flexible here.
Sales Estimator
- Jungle Scout: Sales estimates included in all plans, but with limits.
- Viral Launch: Unlimited sales estimates.
Verdict: Viral Launch has the edge for high-volume researchers.
Export Data
- Jungle Scout: Exporting data is not allowed in the Starter plan.
- Viral Launch: Data export available in all plans.
Verdict: Viral Launch wins – better usability for reports.
Reimbursement Services
- Jungle Scout: Partners with Carbon6 for Reimbursement service. Service costs 25% fee of recovered funds. Included inside Jungle Scout dashboard.
- Viral Launch: Separate reimbursement service. 25% fee, but does not require a paid subscription.
Other Features
- Both tools include a Chrome Extension.
- Neither offers Walmart or TikTok marketplace insights (Helium 10 does).
- Both offer competitor tracking and review request tools — but Viral Launch provides them in lower-tier plans.
- Both support API requests.
Resources: Jungle Scout vs Viral Launch
Both Jungle Scout and Viral Launch provide a variety of resources to support Amazon sellers beyond just their core tools. While there isn’t a major head-to-head comparison here, it’s worth noting what each platform offers.
| Jungle Scout Resources | Viral Launch Resources |
|---|---|
| Reports | Blog |
| Webinars | The Sellers Edge Podcast |
| Blog | Knowledge Base |
| Amazon Seller Week | Tariff Calculator |
| Million Dollar Case Study | Find Great Products |
| How to Sell on Amazon (Guides) | Product Discovery In Action |
| How to Sell on Amazon E-Book | |
| How to Sell on Amazon Course | |
| Amazon PPC Strategies | |
| Listing Optimization Checklist | |
| Sell on Amazon Checklist | |
| Amazon Keyword Guide |
In both tools, some resources are freely accessible, while others require subscribing to a paid plan. Overall, both Jungle Scout and Viral Launch go beyond software by offering educational and practical content to help sellers succeed on Amazon.
Customer Rating Comparison: Jungle Scout vs Viral Launch
Before choosing a tool, it’s important to see what real users have to say. Here’s a quick comparison of Jungle Scout and Viral Launch based on customer reviews from trusted platforms.
| Platform | Jungle Scout | Viral Launch |
|---|---|---|
| Capterra | ⭐ 4.7 | No reviews |
| G2 | ⭐ 4.5 | ⭐ 3.3 |
| TrustRadius | No rating listed | No reviews |
| Trustpilot | ⭐ 4.6 | ⭐ 4.7 |
Viral Launch vs Jungle Scout: Pros & Cons
Jungle Scout
Pros
- Simple interface, easy for beginners.
- Strong product research & supplier database.
- Affordable entry-level plan.
- Large, trusted community.
Cons
- Limited keyword searches in lower tiers.
- Fewer advanced SEO & PPC features.
- No data export in Starter plan.
- No free plan or free trial
Viral Launch
Pros
- Unlimited keyword research, product tracking, and sales estimates.
- Advanced profitability insights in product research.
- Strong listing optimization tools.
- More generous resources and checklists.
Cons
- More expensive (without discounts).
- No supplier database.
- Smaller user base compared to Jungle Scout.
Which One Should You Choose?
Viral Launch vs Jungle Scout both are good tools. But, for beginners, Viral Launch is often the more practical choice. Jungle Scout’s Starter Plan comes with heavy limitations — you can only track 50 products per month, there’s no export option, and historical keyword data is restricted to just one month. On top of that, Jungle Scout doesn’t offer a free trial, making it difficult for new sellers who want to test the platform before committing. To actually get useful features like listing optimization, you’d need to upgrade to the Growth Accelerator Plan (around $70/month), which can feel expensive for someone just starting out.
On the other hand, Viral Launch offers a free trial and its Basic Plan ($40/month) is far more beginner-friendly, with fewer restrictions and access to useful features right away. This makes it easier for new sellers to experiment, analyze, and learn without being locked out by limitations.
That said, Jungle Scout is still one of the most popular and widely recognized tools in the Amazon seller community. If you’re an experienced seller, the decision comes down to checking the features you specifically need and comparing pricing to see which one aligns with your business goals.
FAQ’s
Does Jungle Scout offer a free trial?
No, Jungle Scout does not provide a free trial. They only offer a 7-day money-back guarantee, but beginners cannot test the tool for free before committing to a plan.
Does Viral Launch offer a free trial?
Yes, Viral Launch provides a 14 days free trial option. This allows beginners to explore its features and test the tool before choosing a paid plan.
How much is Jungle Scout?
Jungle Scout pricing depends on the plan you choose. The Starter plan costs $49 per month, or $348 annually with a discount. The Growth Accelerator plan is $79 per month, but with a discount it comes down to $71 per month, or $588 annually. The Brand Owner plan costs $149 per month, or $1,548 annually with a discount.
What is Jungle Scout?
Jungle Scout is an all-in-one Amazon seller tool that helps entrepreneurs research products, analyze competition, track sales, and manage their business on Amazon. It provides features like product research, keyword tracking, supplier database, sales estimates, and listing optimization, making it easier for sellers to find profitable products and grow their Amazon business.
What is Viral Launch?
Viral Launch is an Amazon seller software suite designed to help sellers research products, track keywords, optimize listings, and run advertising campaigns. It provides tools for market intelligence, competitor tracking, and PPC automation, making it easier for sellers to grow and scale their Amazon business
How much does Viral Launch cost?
Viral Launch pricing starts at $69 per month for the Essentials plan, $99 per month for the Pro plan, and $199 per month for the Pro Plus Ads plan. With the coupon code VIRALONN, you can get 30% off monthly plans and 40% off annual plans. After discount, the Essentials plan costs $48.3/month or $414/year, the Pro plan is $69.3/month or $594/year, and the Pro Plus Ads plan comes to $139.3/month or $1,432/year.
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