ConvertKit vs ActiveCampaign: Which is Best Email Marketing Platform?

E-mail marketing strategy is probably the most efficient way to increase the conversion rate through automation campaigns, whenever the user triggers an action. (ConvertKit vs ActiveCampaign) Not only are the majority of the population active email users than being a social media user, but statistics also show a higher conversion percentage through email campaigns than social media campaigns.

What is ConvertKit?

ConvertKit is an e-mail marketing tool that came into the marketing scene back in 2015, and it had targeted blog pages initially. ConvertKit is known for its easy-to-use interface, powerful yet simple automation and segmentation.

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What is ActiveCampaign?

ActiveCampaign is another e-mail marketing tool that has been in use since 2003. It provides much more advanced features, more customizable messages with the drag-and-drop editor, and automation plans.

Remember that if you want to purchase any one of these tools, you must be well aware of the type of email marketing strategy and the bandwidth of subscribers you want to reach.

Since you seem to be interested in a detailed discussion, the following are some pros and cons of using these tools. 

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ConvertKit vs ActiveCampaign Cost-Effectiveness:

ConvertKit has three different types of subscription plans ranging from $29 a month for a spectrum of 1000 subscribers to $79 a month for 3000 -5000 subscribers. The only difference you get on spending more money is the subscriber count; otherwise, every other feature seems more or less the same. ConvertKit is easier to start with, so you can buy this tool if you are inexperienced.

ActiveCampaign has four different types of subscription plans, starting from just $15 (Lite) a month to $229 (Enterprise) a month. In comparison to ConvertKit, the different subscription plans offered by ActiveCampaign are more customizable, depending on the number of subscribers you want to reach and the starting plan is a little cheaper. So if you plan to do email marketing for a short span, you may want to purchase this. Those who have much more complicated marketing to do, generally opt for ActiveCampaign.

ConvertKit vs ActiveCampaign Friendliness:

ConvertKit is undoubtedly much simpler to use, streamlined, and has a user-friendly interface.

On the other hand, ActiveCampaign is a little bit complex, and difficult to use, it is still very flexible and is always preferred when sophisticated e-mail marketing is required. 

ConvertKit vs ActiveCampaign Features:

ConvertKit has inbuilt lead capture pages and a variety of attractive and customizable landing pages. Secondly, it has more flexible and customizable forms according to your needs. In short, they are more versatile. It also has a basic email editor for simple mails.   

ActiveCampaign has several e-mail templates, which help to create emails faster. With an extremely powerful automation builder, you can create nearly all imaginable automation. It also contains a built-in CRM (Customer Relationship Management) and a drag-and-drop email editor. It supports A/B testing, which helps you to perfect your email campaigns.

Now that you know all the basic features of ConvertKit and ActiveCampaign, here are some advantages and disadvantages of using either of them:

  • Automation: Although ConvertKit provides very basic automation, it is nowhere near the customizations available for the automation of ActiveCampaign. Thus, ActiveCampaign has the upper hand.
  • Segmentation: ActiveCampaign provides a variety of segmentation options to organize your subscribers according to their characteristics. If you want to plan events or geo-target your e-mail campaigns, you cannot do that with ConvertKit.  
  • Speed of Interface: ActiveCampaign has a slower interface compared to ConvertKit. Segmentation based on contacts takes a long time. People use ActiveCampaign solely due to its powerful automation.
  • Subscriber list: ConvertKit has one big list where every contact is stored. So, if you are running a larger business and have contacts based on different segments that are not necessarily interrelated to each other, you have to create multiple accounts to handle those lists. This can be inconvenient as you will need to get a subscription for all the accounts you make.
  • Integration: These tools have plug-ins that enable you to put up a ‘sign-up’ form on different pages, generally included at the end of the page. Although ConvertKit’s plug-in is a little more flexible, you always need to check if it integrates with other software as well, before you start using it. The same goes for ActiveCampaign as well. 

ConvertKit vs ActiveCampaign Conclusion:

Before you purchase a software tool, always make sure you have researched well beforehand because you do not want to pay for some features that you don’t need. Remember, ActiveCampaign is a comprehensive tool, can be difficult to grasp, but is extremely helpful for extensive marketing strategies. On the contrary, ConvertKit has fewer features but is used widely due to its simple, user-friendly interface. 

Both the tools mentioned above are powerful and well prevalent in the market. Now, you should choose the one, according to your e-mail marketing plan.

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